Posted by: Cindy Downes | February 26, 2008

New Media Seminar

Today I went to the New Media Seminar sponsored by AWC at OSU-Tulsa. It was well worth attending. I learned a lot of good information from the speakers and met some great people in Communications from the Tulsa area.

The Keynote Speaker was Ed Schipul from The Web Marketing Company. He was an exceptional speaker, easy to listen to, and very knowledgeable. Here are some of the technologies that he discussed:

Flicker and Picasa for photos along with showing us some examples of who is using them such as Library of Congress. He also touched some on Creative Commons licensing.

Social networking sites such as Facebook and Twitter. I was invited to Facebook by a friend and haven’t used it much as you can see. I’m still not sure how to use Twitter!

Social bookmarking sites such as del.icio.us and Ma.gnolia.

Social powerpoint sharing through Slideshow.

He talked about blogs and using them to find out what others are saying about your organization using Google Alerts, Google Trends, and Blog Pulse.

I also learned how to use Google Reader to keep up with all my blogs and RSS feeds.

And how to use a search engine for blogs such as Technorati.

A lot of information in a small amount of time. Wish we could have heard more from him.

Dana Sterling gave a seminar on how to started in the blogosphere. She talked about how she resisted it for years, but her love of Lord of the Rings took her to a Discussion Board where she got her first taste of social networking. From there she created her own website and blog and is now quite comfortable with the technology. She talked about how new media is different from old media:

1. Interactive – you can talk back unlike books,TV, radio.

2. The grass roots nature of the content.

3. Convergence – how different technology is used to perform the same task such as a cell phone that includes a chip that can be waved in front of a coke machine to purchase a drink.

I enjoyed her as she brought it down to the everyday person’s level and showed us how we could take advantage of new media.

Finally, I got to talk with Marnie Delcato from Rex Public Relations. This was a special treat because I had just gotten an assignment this week at college to interview a public relations person. One of the choices was Marnie! She worked on the the campaign to make Tulsa Zoo America’s Favorite Zoo and the campaign to get the young people out to vote for the Tulsa River project. It was interesting talking with her about the techniques she used for both campaigns.

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Responses

  1. Glad you enjoyed the workshop!


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