Posted by: Cindy Downes | September 11, 2009

Social Media Bible

Screen shot 2009-09-11 at 7.02.05 AMIt’s practically as big as the Bible, too! For those of you that would like to know more about Social Media (Twitter, Facebook, Meebo, Plurk, Digg, Vimeo, PodBean, BlogTalkRadio, Second Life, etc.), The Social Media Bible by Lon Safko and David K. Brake is the book to buy.

I purchased it last week and have devoured it from cover to cover. The information is comprehensive, timely, and practical.

It provides the historical background of social media as well as how to use social media as a strategy in your marketing plan. It describes what each social media tool is, how it can be used, what other applications work with it, who uses it, and even gives suggestions on who SHOULD use it. I’ve read just about every other book on social media and none of them are as complete as this one.

As well as being an essential resource for everyone involved in marketing, PR, and business, this could well be used as a textbook for college classes in social media.

To keep the information timely, the authors have included a link and log-in information for purchasers to access up-to-date information.

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Responses

  1. WOW! This is the best summary review of the book out of hundreds! What a great job! You have an awesome blog! Thank you for your kind words!

    Keep connecting! – Lon Safko


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